MEDEA Collaborative Media Initiative (also known as MEDEA) is one of six research centres at Malmö University College in Malmö, Sweden. The centre conducts research within the academic fields of interaction design, media and communication studies and collaborative design and innovation studies which lies in the intersection of the related fields of participatory design and user driven innovation. The main research focus is on new communities, new publics and new forms of expression. Research carried out at MEDEA is built on the idea of co-production where academic researchers work together with other actors outside academia, e.g. companies, organizations, institutions and individuals. MEDEA Collaborative Media Initiative is a coordinator and a partner in number of regional, national and international research, design and development projects focusing on collaborative media design, social innovation and service design. MEDEA Collaborative Media Initiative was founded in 2009.
The vision for the MEDEA is that it shall be an internationally leading environment when it comes to co-production and the development of new forms of knowledge and innovation models within the field of new media. Focus is put on the development of theories as well as products, services and productions. The environment shall also contribute to the development of a more general co-production competence within Malmö University College.